In This Issue
Growth on the Menu: Opportunities in Ireland’s Food Service Market for Fresh Produce

Mushrooms Exports 2017

Potato Promotion

Let's Grow

Grow Cook Eat

Lean Management

School Programmes

Mushrooms Complement Everything

Amenity Crop Exports 2017
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Growth on the Menu: Opportunities in Ireland’s Food Service Market for Fresh Produce
 

 

Over the past three years, Bord Bia has commissioned new research and insights on the Irish foodservice marketplace. Deep dive insights on the QSR and food-to-go market were published in 2015 and a broader assessment of the entire foodservice market was published in 2014 and 2016. Last year, in addition to Bord Bia’s insight research around the entire foodservice sector, research on produce (including fruits, vegetables and potatoes) in Ireland was also carried out.

 

 

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Mushrooms Exports 2017
 

In 2017 the farmgate value of the mushroom industry was valued at over €121m producing 68,000 tonnes of mushrooms.

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Potato Promotion
 

The EU and industry funded promotional campaign titled “Potatoes – More Than A Bit On The Side” is being rolled out from 2015 to 2018. This year will be the final year of the current campaign. 

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Let's Grow
 

An application for funding from the EU to promote garden plants was made on the 12th of April. ‘Let’s grow ’ is a promotions programme designed to increase the sales of garden plants, to show that gardening can be easy and fun and highlight the health benefits of gardening.

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Grow Cook Eat
 

Bord Bia are joint sponsors with the EPA (and their stop food waste campaign) of the new TV series Grow Cook Eat which commenced a seven week run on TV in mid March.

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Lean Management

Bord Bia in partnership with Entreprise Ireland & Teagasc have been and are implementing pilot lean management initiatives in the horticulture industry.

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School Programmes
 

The EU School Fruit and Vegetables Scheme is implemented in Ireland through the Food Dudes Programme.

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Mushrooms Complement Everything
 

In 2017 a successful application to seek EU funding for a new €2m promotion campaign over three years in the UK and Ireland market was successfully made.

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Amenity Crop Exports 2017
 

The value of exports from the amenity sector was estimated at over €17m in 2017 which was an increase on the previous year.

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