Bord Bia have been working with insight partners, Behaviour and Attitudes and Empathy Research to deliver a series of shopper insight studies. The first of these were undertaken between March & May 2018 to provide a comprehensive analysis of shopping behaviour in both the “cheddar cheese” and “butter and spreads” categories.
Key to the research was to explore:
Category dynamics, new news and trends within each sector.
Shopper profiling and segmentation looking at retail and category engagement.
Shopper behaviours with respect to path to purchase, touchpoints, POS and merchandising impact.
Key drivers and barriers that operate within the category.
Motivations looking at the influence of shopper missions and purchase occasions.
A deep dive into packaging and product presentation.
A brief look at key established a growing brands.
Join us in Bord Bia to see the highlights of these important studies to help you to navigate today and shape tomorrow.
When: Monday, 18th June 2018
Where: The Thinking House, Bord Bia, Lower Mount Street, Dublin 2