In this issue
Think Digital's second seminar is fast approaching!
How to Successfully Develop & Launch a Product Online
Importance of having a Digital Marketing Plan
The power of Instagram for food brands
The power of technology in the Chinese grocery market
Articles in the News

Marks & Spencer Launches Online Grocery Pilots

Amazon Disrupts From Day One at Whole Foods

Amazon Sees a Multi-Format Future

Tesco Offers Same-Day Grocery Delivery Across the UK

Ocado Tests Driverless Delivery Vehicles

Online Grocery Channel predicted To Grow 53% Over Next Five Years

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How to Successfully Develop & Launch a Product Online
By Clodagh O'Brien, Content Marketing Executive, Digital Marketing Institute
Over 50% of the world's population are now online. This presents new opportunities for SME's and this article discusses 4 simple ways to help companies to realise their digital potential.
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Importance of having a Digital Marketing Plan
By Lorraine Griffin, Digital and Content Marketing Consultant
As the digital landscape is becoming more important, companies need to have a clear plan for their digital marketing. This article outlines some of the foundations of a strong digital marketing plan.
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The power of Instagram for food brands
By Lorraine Griffin, Digital and Content Marketing Consultant
Instagram now has 700 million users. It is important to know how this platform can be used to build your brand identity with online consumers.
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The power of technology in the Chinese grocery market
By Shauna Keenan, Food & Beverage Division, Bord Bia – Irish Food Board

China’s grocery market is evolving at a fast pace and hypermarkets face a challenge of advancing to respond to retail trends, for example the rapid growth and advancement of the online and convenience space.

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