In this issue
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5 Tactics to Improve Product Page Conversions
Amazon Accelerates Private Label Development - LZ Retailytics
Amazon Brings Treasure Truck to the UK
Edeka's Bringmeister Overwhelmed by Demand
Ocado's Technology Lands in France
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5 Tactics to Improve Product Page Conversions
by Clodagh O’Brien, Digital Marketing Institute

When trading online many businesses focus on their homepage but underestimate the importance of product pages. In order to engage customers and drive conversions, it’s key to have product pages that pop and influence a customer to press that all-important ‘buy now’ button. In this article, we look at 5 tactics that can help improve your product page conversions.

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Source:Amazon
Source:Amazon
Amazon Accelerates Private Label Development - LZ Retailytics
By Lisa Byfield-Green , Senior Retail Analyst at LZ Retailytics

Amazon is accelerating development of FMCG private label lines across a number of categories, with new product launches in recent weeks. Lebensmittel Zeitung has learned that there are up to 70 private label SKUs currently in the pipeline for Europe, all of which will be available for purchase exclusively by Amazon Prime members.

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Source: Amazon UK
Source: Amazon UK
Amazon Brings Treasure Truck to the UK
by Lisa Byfield-Green, Senior Retail Analyst at LZ Retailytics

Amazon is generating retail theatre and excitement by bringing its Treasure Truck concept to Europe. London and Manchester will be the first cities to experience the spontaneous games, giveaways and deep discounts.

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Source: LZ Retailytics
Source: LZ Retailytics
Edeka's Bringmeister Overwhelmed by Demand
by Matthias Queck, Research Director LZ Retailytics

Kaufland’s discontinuation of its home delivery service at short notice has brought competitor Bringmeister temporary troubles. As reported by Lebensmittel Zeitung, the Edeka-owned service provider fell short of various key food items in the important week running up to Christmas, with economy-priced staples in particular absent from its online offer in Berlin. 

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Ocado's Technology Lands in France
by Gildas Aitamer, Senior Retail Analyst – LZ Retailytics

British grocery e-commerce pure player Ocado is to provide French retailer Groupe Casino with its technology solution dubbed Ocado Smart Platform. In detail, Casino will get access to Ocado’s latest-generation automated warehouse as well as its front-end website functionalities, last-mile routing management, big data and real-time implementation.

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